What should you look for when you're re-reading a draft? What are the most common mistakes first-time authors make? How can you inject excitement into flat prose? How do you make readers root for your protagonist? What verbs should you avoid, and which must you use? Why should you mix long and short sentences?

This ingenious toolkit answers all these questions and hundreds more. Drawing on years of successful writing and publishing, and careful study of scores of how-to-write manuals and style guides, the Writing Coach will challenge, advise, encourage and inspire. And because the cards address universal problems of story and style, they won't just help novelists, but anyone who writes. So whether you want to create better books, blogposts, press releases, memoirs, news stories or screenplays, you'll get the coaching you need.