Every great story begins the same way… Once Upon a Time. This enchanting wooden ruler celebrates the magical opening words that invite readers into worlds of castles, spells and adventure. Featuring a charming illustrated design with a castle, a crowned frog prince, a sparkling wand and a mysterious apple, the artwork brings together some of the most recognisable symbols from classic fairy tales. Crafted from sustainably sourced timber, this 30 cm ruler brings fairy tale magic to everyday tasks.